Best vs. Best Known: Why Visibility is Your Most Powerful Asset
July 5, 2025
Every day, we either add to or take away from the value of our name.
Not just by what we say about ourselves, but more importantly, by:
- The thoughts we choose to nurture
- The actions we take (or fail to take)
- The words we speak, especially when no one is watching
- Our attitude to work, leadership, and learning
- And most importantly, the results we produce
Your name; whether on a résumé, business card, contract, or simply spoken in a room you’re not in; is your most constant asset. You don’t get to change it every quarter like a marketing campaign. You don’t get to rebrand it with a new logo. Your name goes where you go. It stays long after you leave. And its reputation is built one decision, one conversation, one performance at a time.
So, are you being intentional about increasing the value of your name?
Because in a world of fleeting impressions and instant opinions, your name is not just a label; it’s a brand. And like every brand, it must be nurtured, protected, and consistently delivered on.
Here are a few ways to elevate the value of your name:
- Think long-term. Don’t compromise your integrity for short-term gains.
- Be excellent by default. Even in small tasks, let your work speak for itself.
- Stay consistent. People trust what they can predict.
- Deliver results. Nothing adds value to your name like producing meaningful outcomes.
- Speak life. Use your words to build, not break—yourself and others.
Your name is your legacy in motion. Be mindful. Be intentional. Be excellent.
Because whether you know it or not, you are either branding or eroding your name every day.
