Best vs. Best Known: Why Visibility is Your Most Powerful Asset

In a hyper-connected world, being the best simply isn’t enough. You could be incredibly skilled, highly knowledgeable or offer the most exceptional service in your industry but if no one knows about you, your growth will remain limited.

Remember this: the best known beats the best. Every time.

It may sound unfair, but it’s true. The world doesn’t necessarily reward the most talented, it rewards the most visible, the most consistent and the most accessible. Think about it: when you need a service or professional, who comes to mind first? Probably someone you’ve seen online, heard about through others or encountered in the media.

So, here’s the shift you need to make:
Don’t just work on being the best, work on being the best known.

Visibility opens doors that competence alone cannot. It attracts better clients, stronger partnerships and more lucrative opportunities. It builds trust, authority and influence over time.

Ask Yourself: Have You Googled Yourself Lately?

If someone were to hear about you today and decide to look you up, what would they find?

• Do your online profiles reflect your expertise?
  
  
• Are you active in conversations related to your field?
  
  
• Is your personal brand telling the right story?
  
  

If you haven’t googled yourself before, take a moment and do it today. See what comes up. You might be surprised or inspired; to take control of your digital presence and amplify your reach.

Here’s How to Start Becoming the Best Known:

1. Share your knowledge – Write, speak, post or teach. Let people know what you know.
   
   
2. Be consistent – Show up regularly where your audience hangs out.
   
   
3. Engage with your industry – Comment, collaborate, attend, and contribute.
   
   
4. Invest in your brand – A strong visual and professional identity matters.
   
   
5. Tell your story – People connect with authenticity. Don’t be afraid to share your journey.
   
   

Social Media Tips to Boost Your Visibility

Your social media presence is one of the most powerful tools to become the best known. Use it intentionally:

🔹 Pick the Right Platforms
Focus on where your audience is most active. For professionals, LinkedIn is gold. For creatives, Instagram or TikTok may be better.

🔹 Optimize Your Bio
Make it clear who you are, what you do, and who you serve. Add a call to action and a link to your website or portfolio.

🔹 Use Video Often
Videos increase engagement and build a personal connection. A short tip, story, or behind-the-scenes clip can go a long way.

🔹 Post Value-Driven Content
Educate, inspire, or entertain. Don’t just sell; serve. Share tips, insights, quotes, quick wins, or FAQs your audience will appreciate.

🔹 Leverage Hashtags Strategically
Use relevant hashtags to increase discoverability. Create a unique hashtag for your brand or campaign.

🔹 Go Live Occasionally
Live sessions help you interact in real time. Host Q&As, discuss trending topics, or give updates.

🔹 Collaborate with Others
Cross-promote with others in your space. Interviews, shoutouts, or tag-team content can expand your reach.

In a noisy world, excellence is only part of the equation. Visibility completes the formula. So while you keep sharpening your craft, don’t forget to shine your light where others can see it.

Be the best. But more importantly, be the best known. Your next big opportunity might just be one Google search away.